Work in progress
Every quarter, each PostHog team sets goals using our HOGS process. Goals are owned by team leads, reviewed in all-hands, and refreshed each quarter. Click any team below to see their current goals.
Dashboard stability and enhancements Improve stability of a core product and ensure customers have a good first experience. New and expanded tests to prevent unexpected failures Collection of UI/UX changes that make working with…
1: Unify batch exports and real-time destinations Motivation Different UX between batch exports and real-time destinations is confusing. Single API enables better integration with other tools. What we’ll ship Single API for real…
Q1 2026 Objectives Implement and switch to the new revenue model (eng leads: , , revops lead: ) New model implemented, understood and trusted across the team, and easy to work with Differences vs old model expected and explained All internal…
PostHog = AI First (James) Every product should be usable by an MCP and/or have useful signals implemented (James) Launch PostHog Code (James) Positioning (James) Hit our ARR target (Tim) Launch managed warehouse with pricing (Raquel…
ClickHouse Team's Mission at PostHog ClickHouse Team's mission is to provide a storage and query engine that meets these requirements: Continue to meet the needs of the product today now and in the future Maintain and optimize our current ClickHouse…
Goal 1: What makes PostHog more tailored to how you actually use it (Driver: ) E.g. the default dashboard relies on $pageview events, which doesn’t work well for mobile or backend-only use cases. What we'll ship: Discover where…
Q1 2026 Objectives Objective 1: Dogfood the support product at PostHog Start handling PostHog support tickets in our own product alongside Zendesk. KR1: Our support product shows all the same information as Zendesk tickets (messages, metadata…
Who: , Team analytics platform PostHog employees currently prefer other tools for customer lookup because our own customer lists are too slow. This is a non-negotiable enabler for everything else. What we'll ship: Diagnose query performance issues…
Hit CSM Net Revenue Retention (NRR) of 120% (CSMs) Hit and track all team revenue goals (Dana) AI tooling Experiment with using AI for working effectively with larger customers (eg. more than 10 projects). Our existing tooling works…
Objective 1 Source control on models Transitioning from rapid iteration in app to guarded, PR'd changes against a GitHub repo must be smooth We will also provide a CLI to improve the local dev experience for data engineers…
Objective 1 - Build a BI experience that feels competitive and joyful (Marius) Motivation: A competitive BI product and a joyful SQL editor are useful products on their own, in addition to being the main building blocks of…
Q1 2026 goals Paid ads (Brian) Generate at least 40 signups who enter a credit card per week Proper analytics that let us know what ads are performing and why A full remarketing funnel that allows us to cross-sell our products and introduce our…
Dev environments — , Clear golden path for devboxes and local isolation. Engineers can spin up an isolated stack without workarounds. Collaborate with infra and security on the approach. Local resource optimization, push intent…
Missions for 2026 This means automatic integration for multiple products across multiple frameworks. This also means support for additional “skills” like migrations and troubleshooting. Ultimately, the Wizard closes the gap between curiosity and real…
Newsletter 2.0 Owner: Motivation: We're excited by the direction of the build mode newsletter rebrand but it's not fully done yet. We also want the newsletter experience to be much better on posthog.com . This will enable it to connect to ads…
Q1 2026 Objectives Alerting - Spikes & Digest (Driver: ) Define how we calculate a spike and what are the controls Add 'Issue Spiked' trigger in alerting Add ability to snooze issues from alerting Create weekly digest (warnings, resolved…
This quarter we're making experiments work great with AI agents, removing feature flag friction, and improving the results experience. AI API layer Get the API layer ready for AI agents. All experiment operations should be covered…
AI-first flag management ONLY for PostHog employees (Driver: ) We have loads of people who work with feature flags internally, so let's dogfood the shit out of this. The bet is that teams will manage their entire feature flag…
This quarter we're focused on reliability metrics, exploring a write-heavy architecture, and improving deployment confidence. Short term reliability and performance — Goal: Reliable remote evaluation with stable, predictable…
This team hasn't set goals yet.
Q1 2026 objectives Integrations GA launch 1 integration with an AI partner + 1 new AI partner integration Finish Vercel integration and have PostHog included in the Feature Flags integration page Stretch: have PostHog and Vercel more tightly…
🚀 Make deployments great - Driver: Increase transparency, speed, and maintenance of our deployment pipeline. Everyone knows what versions are deployed where. Easy! 🤖 Agent-first infra services - Driver: Everyone uses LLMs anyways, so let's…
Q1 2026 objectives Fence off non-ingestion services from persons DB In order to have a single point of reference for all persons DB access so that any future changes to the underlying storage are seamless to the users. Persons Read API for all non…
These are the primary goals the team is prioritizing this quarter. Owner: Motivation: We did 25–30 events in Q1 and it already stretched our capacity. Doubling volume requires removing rote work so the team can focus on the…
Q1 2026 objectives Goal 1: Feature GA Releases Description : Move several features currently in alpha/beta to general availability. What we will ship : Evaluations to GA - online LLM-as-a-Judge evaluations for measuring AI output quality Prompts to…
Q1 2026 Objectives Have happy paying customers Motivation: Validate PMF - users want to pay for the service we provide, they aren’t just messing around with a free beta Billing integration GA Launch (finalise retention, pricing, start charging etc…
This team hasn't set goals yet.
Q1 2026 objectives These are the primary goals the team is prioritizing this quarter. Rationale: Sales is a rising tide that'll lift all ships. Things we could do: Sales enablement library. A partnership hire. Use-case marketing. We'll know we're…
Hit or exceed individual quota targets (All TAEs) Hit or exceed team quota target (Ben) Create three, real outbound opportunities per TAE and share learnings as we go (All TAEs) Augment more of our sales process with AI (Chris) Develop a demo talk…
Objective : Build an awesome Onboarding team and create a great onboarding experience for our users Q2 2026 Goals Hit Onboarding Specialist Logo Retention of 90% (Team) Implement the onboarding conversations playbook in our workflow to promote more…
Finance Collaborate with Billing to roll out usage based billing for revenue recognition Ramp up new hire and take over accounting from Fondo Move from Quickbooks to Campfire Create our internal accounting policies & procedures and begin…
Yasen Platform features data as inputs to AI tools Expose Metalytics to select orgs as part of the sales toolkit Guest mode - allow orgs to share a specific object with a user and nothing else Explore platform addons midpoint…
Ai first-design AI homepage Extend the chat first home page with useful links Release flag to rest of users Handle feedback/ iterate until key issues are resolved (spark joy) Papercuts no one else can do Taxonomic filter rebuild…
Q1 2026 objectives 🏆 Background agents (ultimate goal) Background agents Implement the report: plan, implement, and push it Settings for product autonomy Automatic instrumentation of PRs: Background & PostHog Code Connect sandboxed agents to PostHog…
Q1 2026 goals Sense of winning / losing Winning feels like: PostHog Code has real external users giving fast feedback, the core loop is obviously valuable, and reliability is no longer a blocker to feedback. We're shipping quickly on top of stable…
Make product analytics AI-ready Clean charts in the component library MCP works with insights Investigate metric skill Long lasting quality improvements (mostly UI, UX, bugs) Keep building the things people need Data warehouse in…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Landon, Simon) Successfully cross-sell two products in your managed book (All TAMs) Develop better automation around signals for book accounts that need more engagement (Landon) Support…
Hit quota targets (All TAMs) Hit the overall team revenue goal (Tyler, Simon) Make Vitally great again (Simon) Automation that helps keep sales-related handbook contents updated and well-organized (Will) An automation that helps collect relevant…
🚀 Goal 1: Get Hayne rocketing It's great to have Hayne on the team, let's make the time and priority to make it a success! 👀 Goal 2: Make Replay low-maintenance 🔧 Clean up legacy features and finish outstanding migrations from old to new Move…
Q1 2026 Objective 1: Signals & Tasks APIs (for app + Array consumption) What we’ll ship: Scheduled summarization creating signal groups, which are then turned into tasks (Alex) Way to schedule summarization: (Alex) let user provide golden paths…
Get SDK Doctor out of beta and leveled-up Owner: Rationale: Officially moving SDK doctor out of beta and into general availability will help our customers trust SDK Doctor for staying up to date with the latest version of our SDKs. Further…
🎨 Goal 1: Survey Platform UX Simplification Why: The current survey creation flow is complex. We need to simplify it by organizing surveys by purpose and use case. Who: Restructure the surveys experience around specific survey types and use cases…
We do not expect to make all these hires in Q1 - the low ones in particular are more of a stretch goal. We expect to make about ~50 hires in Q1 in total. High Digital Illustrator - Coua Technical Account Manager Coua/Julia Technical Customer Success…
Objective: Improve pipeline stability and reliability (Estefania) Key Results: Error handling Support tooling / making support shifts lighter DuckDB/ducklake investigation Logging (ingest logs to users own PostHog instance?) Objective: Add warehouse…
Signals, Skills & MCP The whole team will contribute to making Web Analytics a first-class citizen in PostHog's AI and automation ecosystem. Motivation: PostHog is going all-in on AI agents and MCP. Web Analytics needs to ensure…
This team hasn't set goals yet.
Fit into product autonomy (Champion: Dan) Solve the blockers for autonomous workflows by ensuring compatibility with LLM agents. What we’ll ship: PostHog AI can reliably create and iterate on workflows and email designs via multi…
Mission for 2026 We own video production 100% end-to-end. This means having limited dependencies on other teams for scripts, animation, thumbnails, or any other elements required to ship video projects. This doesn't mean we don't work with other…